for Grindex

Update: 25.01.2021

Last week: 2 week 2022 (10.01.2022 - 16.01.2022)

Last full month: Dec 2021


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC
WoW 2 510 61.7% 55.7% 10.2 1 109 834 64.8% 82.7% 7.6
MoM 7 842 -1.5% 45.8% -1.3 3 429 269 -1.2% 75.8% -0.8
YTD 4 062 1.3% 51.3% -8 1 783 405 29.9% 79.6% -1.9
MAT 117 658 -24.4% 55.4% -6.6 46 021 369 -0.4% 80.3% -1
CAPSICAM
WoW 23 200 28.8% 3.6% 0 9 523 703 28.5% 4.0% 0.1
MoM 106 383 11.1% 4.0% 0.5 43 240 220 11.8% 4.3% 0.6
YTD 41 213 -3.9% 3.6% 0.2 16 935 193 -6.9% 3.9% -0.1
MAT 1 063 429 -19.5% 3.2% -0.2 437 701 743 -7.7% 3.5% -0.2
MILDRONATE
WoW 103 105 43.3% 12.8% 1.2 41 313 272 46.4% 18.5% 1.5
MoM 417 135 -7.8% 12.3% -0.2 162 253 267 -6.5% 17.5% 0.1
YTD 175 035 11.6% 9.4% 0.9 69 537 998 1.3% 14.1% 0.1
MAT 4 813 918 11.3% 9.3% 1.4 1 934 444 580 15.2% 14.1% 2.2
SULFARGIN
WoW 3 382 47.9% 1.0% 0.2 1 656 636 45.1% 1.4% 0.3
MoM 17 478 36.4% 1.2% 0.3 8 443 597 31.0% 1.7% 0.4
YTD 5 669 -3.7% 0.9% 0 2 798 478 2.4% 1.3% 0.2
MAT 163 933 -21.8% 0.8% -0.1 79 825 913 -9.0% 1.2% -0.1
VIPROSAL
WoW 27 268 19.4% 4.2% -0.3 10 743 509 19.3% 4.5% -0.2
MoM 137 425 -3.2% 5.2% 0 54 451 164 -0.3% 5.5% 0.2
YTD 50 100 27.4% 4.4% 1.2 19 746 585 28.7% 4.6% 1.2
MAT 1 254 294 -11.6% 3.7% 0.1 475 675 663 -2.5% 3.8% 0

WoW

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 2 510 61.7% 55.7% 10.2 1 109 834 64.8% 82.7% 7.6
CAPSICAM 23 200 28.8% 3.6% 0 9 523 703 28.5% 4.0% 0.1
MILDRONATE 103 105 43.3% 12.8% 1.2 41 313 272 46.4% 18.5% 1.5
SULFARGIN 3 382 47.9% 1.0% 0.2 1 656 636 45.1% 1.4% 0.3
VIPROSAL 27 268 19.4% 4.2% -0.3 10 743 509 19.3% 4.5% -0.2

MoM

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 7 842 -1.5% 45.8% -1.3 3 429 269 -1.2% 75.8% -0.8
CAPSICAM 106 383 11.1% 4.0% 0.5 43 240 220 11.8% 4.3% 0.6
MILDRONATE 417 135 -7.8% 12.3% -0.2 162 253 267 -6.5% 17.5% 0.1
SULFARGIN 17 478 36.4% 1.2% 0.3 8 443 597 31.0% 1.7% 0.4
VIPROSAL 137 425 -3.2% 5.2% 0 54 451 164 -0.3% 5.5% 0.2

YTD

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 4 062 1.3% 51.3% -8 1 783 405 29.9% 79.6% -1.9
CAPSICAM 41 213 -3.9% 3.6% 0.2 16 935 193 -6.9% 3.9% -0.1
MILDRONATE 175 035 11.6% 9.4% 0.9 69 537 998 1.3% 14.1% 0.1
SULFARGIN 5 669 -3.7% 0.9% 0 2 798 478 2.4% 1.3% 0.2
VIPROSAL 50 100 27.4% 4.4% 1.2 19 746 585 28.7% 4.6% 1.2

MAT

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 117 658 -24.4% 55.4% -6.6 46 021 369 -0.4% 80.3% -1
CAPSICAM 1 063 429 -19.5% 3.2% -0.2 437 701 743 -7.7% 3.5% -0.2
MILDRONATE 4 813 918 11.3% 9.3% 1.4 1 934 444 580 15.2% 14.1% 2.2
SULFARGIN 163 933 -21.8% 0.8% -0.1 79 825 913 -9.0% 1.2% -0.1
VIPROSAL 1 254 294 -11.6% 3.7% 0.1 475 675 663 -2.5% 3.8% 0

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: NSAID MARKET

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


CAPSICAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "CAPSICAM"

SKU #1

## [1] "CAPSICAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "CAPSICAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "CAPSICAM"

SKU #1

## [1] "CAPSICAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "CAPSICAM UNGUENT FOR EXT USE 50 G #1"

MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #2

## [1] "MILDRONATE CAPS 500 MG #60"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #2

## [1] "MILDRONATE CAPS 500 MG #60"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs